Perth Radio Survey 6/2016 released

The sixth GfK Metro Radio Survey for 2016 shows rises and falls but, as usual, relative positions remain much the same.

Mix 94.5 has reasserted its #1 position P10+, with a 1.2% rise to a 15.6% share.

In its heartland of P40-54, Mix94.5 was up even more +1.6 to 25.2% share and clearly #1. It also gained +4.6 to 19.1% in P55-64.

Nova 93.7 is #2 overall with an 11.3% P10+ share but it wasn’t great survey for the station. As well as slipping -1.6% P10+, it also down -4.1% in the key 25-39 demo to 16.9%, -2.8% in 40-54s to 9.3% and up just 0.4% to 18.0% in 18-24s.

It was an odd result for Mix stablemate Hit92.9. It remained the third commercial station P10+ on 11.0%, up +0.1% from Survey 5. However, it fell in its younger target demos – 1.8% to 22.3% in 10-17s and -1.7% to 22.7% in 18-24s, but was up 1.1% to 19.5% in 25-39s and 1.4% to 8.5% in 40-54s.

96FM was regained some ground for P10+, going up 0.3% to an 8.4% share. It also gained +1.8% to 6.0% in 18-24s and +3.9% to 12.2% for 25-39s, although that was offset by a loss of -3.1% to 11.3% in 40-54s.

6PR lost -1.1% to 6.7% P10+, and also recorded losses in its key older demographics: -1.9 to 4.4% P40-54, -3.6% to 8.6% P55-64 and -0.7 to 17.6% P65+ (#1 commercial).

6IX had a solid survey with slight rises in all demos except P55-64, where it dropped -0.8% to 10.9%.

In the Battle of Breakfast, Mix 94.5 is back on top. Clairsy, Matt & Kymba gained +1.9% to 15.0%, while Nova 93.7s Nathan, Nat & Shaun dropped -1.5% to 12.3%.