Cameron joins OMD as Connections Strategy Director; Bryant exits Initiative for Nova 93.7

OMD(WA) has appointed Paula Cameron (pictured) to a newly created position of Connections Strategy Director. 

Cameron is well known in Perth media circles having previously held the role of Strategy Director at Mitchell & Partners (now Carat). She also spent several years running her own strategic consultancy.

More recently, she has completed a 12-month maternity leave contract with Marketforce heading the agency’s Consumer Planning and Strategy Division.

“The opportunity with OMD excites me because it is the first agency in Perth to fully embrace the common ground of consumer planning with media strategy providing a natural connection between consumer brand journey with media consumption,” said Cameron. In the development of this role OMD WA have joined the ranks of some of the world’s most innovative planning agencies.”

OMD WA Managing Director Angela Nutton said, “As the first Agency in WA to adopt this new approach to Strategy, we were looking for a unique individual with experiences across Consumer and Brand Planning as well as a solid and proven track record in Media Strategy. Paula clearly fits this well with a successful career across all disciplines”.

Nutton said Cameron will work closely with each agency to consider messaging across all media opportunities; bought, owned, earned and shared; to plan communications that connect our clients with their customers.

In another media move, Initiative account manager Aaron Bryant has resigned from the agency to join Nova 93.7’s Agency Sales team. Bryant has experience on the media side as well as in agencies, having previously worked with MCN and Macquarie Radio Network in Sydney.