Initiative Perth launches new national campaigns for Uniworld Boutique River Cruises & Busabout

Initiative Media Perth has been appointed to develop integrated communication campaigns for two global travel brands: Uniworld Cruises and Busabout. Bohemia Sydney had previously represented the brands.

The Integrated communications agency has simultaneously launched campaigns for each company and will be responsible for ongoing communications.

“These are great wins for the agency and a brilliant outcome for the local media market,” said Clive Bingwa, Managing Director of IPG Mediabrands and Initiative Perth. “They are fantastic brands and the work has been developed and implemented out of Perth. We are irrationally focused on driving commercial outcomes for our clients and our appointment to brands of this caliber is further proof of the shift towards connection led campaigns.”

The appointment comes off a busy period for Campaign Brief’s current Media Agency of the Year after recent appointments to handle media communications for Adventure World, Family Zone and a number of other new local and national clients.