PANPA Advertising & Marketing Awards for The West and Community Newspaper Group
Asia-Pacific’s best news media creative, sales and marketing work and talent was recognised tonight at the 2016 PANPA Advertising & Marketing Awards held at the Art Gallery of NSW, Sydney.
The Awards recognise and celebrate news media advertising and marketing campaigns, as well as the industry’s creative, sales and marketing teams in Australia, New Zealand, the South Pacific and Asia. The awards, presented in front of 300 industry guests, were held in conjunction with the annual industry conference, Future Forum.
WA’s Community Newspaper Group won Trade Campaign of the Year (Community) for LookLocalWA.com.au. The West Australian won Best Cause-Related Or Community Service Campaign (National/Metro) for Click4FireRelief, while News Corp Australia won several awards nationally including Creative Services Team Of The Year.
NewsMediaWorks Chief Executive Mark Hollands said the calibre of entries for this year’s Advertising & Marketing Awards was outstanding, with a range of submissions from across the region.
“The Advertising & Marketing Awards recognise the outstanding talent and work from our news media publishers, from the contribution they make to their communities to the effective campaign outcomes for advertisers and media agencies.
The 2016 Advertising & Marketing Awards were sponsored by 90 Seconds.
The 2016 Newspaper of the Year Awards will be announced at a Gala Dinner on Friday 2nd September at The Ivy Ballroom in Sydney.
2016 PANPA Advertising & Marketing Awards winners are:
PRINT ADVERTISING AWARDS
Best Print Single Advertisement For A Client
Community : The Courier, Narrabri – Visage Beauty and Medi-Spa – Someone Needed to Tell Betty
Regional : Wanganui Chronicle – Local and Loyal Services – Local and Loyal
National / Metropolitan : Singapore Press Holdings – Swarovski – Swarovski Christmas
Best Print Campaign For A Client
Community : The Courier, Narrabri – The Crossing Theatre – Find the Golden Ticket
Regional : Sunshine Coast Daily – Maurice Blackburn Lawyers – Community Connections
National / Metropolitan : News Corp Australia – Etihad Airways – 72-Hours series
Best Feature / Supplement / Native Advertising Environment
Community : Southern Courier, NewsLocal Sydney – Future Leaders
Regional : Sunraysia Daily – Your Sunraysia
National / Metropolitan : Sunday Magazine, Sunday Star-Times, Fairfax Media NZ – Valspar – Valspar Paint Match
Best Print Idea Or Innovation (Open)
The Mercury, Hobart – Harcourts Real Estate Re-Brand
Best Integrated Campaign For A Client (Open)
Sunshine Coast Daily – Maurice Blackburn Lawyers – Community Connections
CRAFT
Best Copywriting (Open)
Graham Stride, Create Me, NZME. – Strap Your Product to Our Engines
DIGITAL ADVERTISING AWARDS
Best Single Advertisement For A Client
Community : Questnews.com.au & Quest Community Newspapers – Moreton Bay Tourism – Fall In Love
Regional : The Chronicle, Toowoomba – Oakwood Apartments – Oakwood Asia
National/Metropolitan : The Courier-Mail and Sunday Mail, Queensland – Endeavour College Open Day
Best Digital Campaign For A Client
Regional : goldcoastbulletin.com.au & Gold Coast Bulletin – Jupiters Casino – Gold Coast Best Dressed
National/Metropolitan : The New Zealand Herald – BNZ Shred – The Native Campaign
Best Digital Idea Or Innovation (Open)
The New Zealand Herald – Spark Brand Feature
Best Microsite / Native Advertising Environment (Open)
couriermail.com.au, The Courier-Mail & Sunday Mail – Legacy Brisbane – Legacy ANZAC
MARKETING AWARDS
Trade Campaign Of The Year
Community : Community Newspaper Group, Western Australia – LookLocalWA.com.au
Regional : Geelong Advertiser – 175th Anniversary
National / Metropolitan : APN Australian Regional Media – Service Central Launch
Consumer Campaign Of The Year
Community : NewsLocal, Sydney, News Corp Australia – #SnapSydney 2015
Regional : Geelong Advertiser – Warralily Subscription Drive
National / Metropolitan : Fairfax Media – Independent News for Independent Thinkers
Best Cause-Related Or Community Service Campaign
Community : Leader Community News – Leader Local Grants
Regional : The Chronicle, Toowoomba – Carnival of Flowers
National / Metropolitan : The West Australian – Click4FireRelief
Sponsorship Of The Year
Community : Leader Community News – AustralianSuper – The Money Talks seminars
National / Metropolitan : NZME. – Ad Tech 2015
Best Young Reader Program (Open)
News Corp Australia – Raise A Reader
EXECUTIVE EXCELLENCE AWARDS (OPEN)
Team Collaboration / Team Player Of The Year
Kerry Leonard, Head of Client Partnerships, NZME
Designer / Creative Services Professional Of The Year
Tommy Lim, Singapore Press Holdings
Creative Services Team Of The Year
News Corp Studios, News Corp Australia
Marketer Of The Year
Michael Laxton, Director, Customer Marketing & Growth, Fairfax Media
Marketing Team Of The Year
Fairfax Media Trade Marketing Team
Sales Person Of The Year
Tara Duncan, Agency Account Manager, News Community Media
Sales Manager Of The Year
David Warren, Sales Manager, The Daily Telegraph & Sunday Telegraph
Sales Team Of The Year
News Corp Australia – Community Titles, Queensland Agency Team