Equilibrium set to deliver the “next big thing” in digital following Polygon Digital acquisition

National award-winning digital agency Equilibrium has announced the acquisition of digital marketing agency, Polygon Digital in a move that it says will introduce the latest in search, inbound and automated marketing technology to the Perth market.

East-Perth based Equilibrium has welcomed Polygon Digital Founder, David O’Donnell (left) on board as Inbound Marketing Director, and will offer the most exciting and innovative technology platforms available, according to Equilibrium Managing Director, Warren Gibbs (right).

“We have been exploring opportunities to bolster our digital marketing offering with targeted inbound technologies for some time now,” said Gibbs. “Polygon Digital are industry leaders for best practice in digital search and are one of Perth’s most experienced and qualified providers of automated marketing technology, so they’re a perfect fit for what we’re trying to achieve here.

“The acquisition allows us to decisively grow into this space in a way that offsets our existing high-end web, mobile and app development and consolidates a seamless, end to end service for clients who would otherwise have to deal with multiple agency partners.”

O’Donnell said to-date Perth agencies and clients have been slow to recognise the potential of marketing automation technology, something he and the Equilibrium team are only too happy to demonstrate in the Perth market.

“In a nutshell, marketing automation platforms promise improved efficiency, greater control and intelligent marketing strategies that work. Brands like Vodafone, NAB, Fairfax, REA and Reckon are already successfully utilising marketing automation platforms in Australia, so clearly, for serious players and market leaders it’s not a matter of if they get on board, it’s when. The team at Reckon Australia are a great example; working with marketing platform Hubspot they’ve seen a 590% increase in blog traffic and three percent revenue increase month on month, and growing.

“At the moment opportunities for Perth businesses to capitalise on this technology significantly outpaces the current investment and there are great benefits associated with early adoption. It’s an exciting time to be involved in digital!” he said.

Gibbs said Equilibrium was now perfectly positioned as an authentically holistic digital partner for premium clients including, but not limited to Western Power, Inpex Australia, Department of Transport, VenuesWest, State Heritage Office, University of Western Australia, Summit Homes Group, Sodexo, Fortescue Metals Group, Steel Blue, Department of Health, Department of Education and Horizon Power.

“The digital landscape has always been fast moving and reinvention has served our agency well over the last 20 years. This acquisition will prove to be no exception. We look forward to demonstrating the power and potential of advances in digital marketing technology, and providing new and exciting strategic opportunities for our clients, existing and future.”