Guide to the Perth CD shuffle
August 22 2016, 10:38 am | | 10 Comments
The shuffle of Creative Directors and senior creatives over the past few months has prompted someone to make up this schematic of the various moves. And of course, there’s now an chance for someone to take up the role at Longtail which, with offices in Perth and Sydney, is a good opportunity for a digital-savvy creative leader.

10 Comments
If we could only get Craig and Rich to shake it all about, we’d have an awesome game of Hokey Pokey.
As much as I’d like the title ‘Senior Lecturer’ (I do have a very nice Harris Tweed jacket with elbow patches) it would be a bit of an over-claim. I am a humble Sessional Lecturer for 3 hours of the week. I’m busy looking after my own clients the rest of the time. I do wear the Tweed jacket to client meeting sometimes. Gravitas.
I like dipping my chips in gravitas.
What is Blair doing these days, still at Curtin?
@Josh. Surely 303 had its big change earlier this year when Linds bowed out and Rich stepped up? But agreed Brand has to make some senior changes soon.
@Gather No Moss: Nah, it’s no fun when you can’t get in the building to put your left leg in.
@Gordo: Tread carefully, friend 😉
Just goes to show what a tiny pond we swim around in.
When will the next Tinning arrive to shake things up? No disrespect to the guys running the shops right now but Perth needs some fresh thinking to inspire the young talent coming through and challenge lazy route one creative direction that has become the norm in some shops. And sooner rather than later.
Drifting, maybe the fresh thinking could start with you, rather than waiting for someone else to do it. That’s Tinning’s talent, he just goes ahead and does it. He waits for no-one.
Worth a read if you are a resident Perth CD. http://adage.com/article/digitalnext/creative-director-role-exist-10-years/305623/