The West Australian records a strong result in the latest EMMA Readership survey, up 6.5% YOY

The West Australian is Australia’s best performing metro daily newspaper according to the latest emma Readership survey (12 months to 30 June 2016).

The survey showed weekly readership (Mon-Sat net) of The West is up 6.5 per cent on the same period last year, the best performance of any Australian metro daily masthead.

The West Australian (Mon-Fri) average daily readership is +8.9 per cent year on year and The Weekend West is +2.6 per cent.

Seven Days is WA’s most read magazine compared to all newspaper inserted or mass circulating magazines, with 433,000 readers and a seven-day shelf life. West Weekend magazine has increased its audience by 3.5 per cent over the past year.

According to Nielsen Market Intelligence (June 2016), thewest.com.au is the number one WA news site, and readers are increasingly looking to the convenience of The West Australian’s digital replica pdf edition with over 16,000 subscribers to date.

“Traditional Media’ is an obsolete term at The West, ‘One Stop Shop’ is the new currency” said Sales Director David Bignold. “We’re proud to deliver value-for-money marketing solutions to our clients across print – including over 200 bespoke supplements and magazines annually – digital, video, social media, state of the art digital imaging, regional print and radio, events, the Click2Bid annual online auction, outdoor with Pro-Acqua, Qantas Acquire program, Seven West Travel Club and YomConnect consumer engagement solutions.”