Alice Manners outlines the Australian Digital Landscape for TCC and Fairfax Media

Former CEO of the Internet Advertising Bureau, Alice Manners, gave a snapshot of the Australian Digital Landscape at The Brown Fox yesterday morning.

Hosted by The Communications Council and Fairfax Media, Manners’ wide-ranging presentation covered the growth of key areas including mobile, social media, video, programmatic and data, but also highlighted the need for better creative and clearer thinking by marketers about their usage and evaluation of digital media. 

It was Manners’ first presentation in Perth since relocating here earlier this year. She has recently been appointed as Head of Digital at Marketforce.