West Coast Eagles step-up marketing game plan with Virgin Australia Big Seat Upgrade activation

The West Coast Eagles and its Official Airline Partner, Virgin Australia, have teamed up to deliver one of Domain Stadium’s biggest ever giveaways this Sunday in Virgin Australia’s Big Seat Upgrade.

During the half-time break in the Round 16 clash against North Melbourne, WCE will be giving some lucky fans return flights to Los Angeles.

“This innovative initiative will provide a memorable game day experience at Domain Stadium and is one way we can truly give back to loyal fans,” said Virgin Australia Marketing Manager Sean Jenner.

West Coast Eagles’ General Manager of Marketing Tony Haselhurst said this ambitious giveaway will add an extra element of excitement to the clash against North Melbourne.

“It’s not uncommon for fans to be glued to their seats during a West Coast Eagles game, but Virgin Australia is giving diehard Eagles fans a greater incentive to stay put during half time,” Haselhurst said. “The giveaway will create a synergy between the club, its supporters and Virgin Australia and also showcase the stadium’s new, innovative LED technology.”