Perth Radio Survey 4/2016 released

Mix 94.5 has extended its #1 position P10+, recording a 15.3% share in the fourth GfK Metro Radio Survey for 2016.

Mix 94.5’s share is 2.1% ahead of Nova 93.7, which maintained its 13.2% share from Survey 3.

It was a good survey for Mix stablemate Hit92.9, which recorded rises in every demographic including overall to remain the third commercial station P10+ on 10.9%.

96FM’s momentum stalled slightly, losing share in P10+ (-0.2 to 8.4%), P10-17 (-2.9 to 4.9%), P18-24 (-2.2 to 5.7%) and P25-39 (-1.3 to 7.1%). However, it recorded a rise in P40-54 (+1.3 to 16.2% and #2 for the demo) and held its 7.5% share of P55-64 from Survey 3.

6PR enjoyed a better result than Survey 3, recording rises in its key older demographics P40-54 (to 6.1%), 55-64 (to 11.1%) and 65+ (to 17.3%), where it remains the dominant commercial station.

6IX had a solid survey, with a stable result in P40-54 (3.7%) and rises in P55-64 (+2.1 to 11.1%) and P65+ (+2.3 to 7.2%). Its Breakfast session – now hosted solo by Tim Gossage – also enjoyed a slight rise up 0.3 to 4.1%.

Nova 93.7’s Nathan, Nat & Shaun were the #1 Breakfast despite a slight fall of -0.2 to 14.4%. Their lead over Mix 94.5’s Clairsy, Matt & Kymba, was halved with the latter recording a 0.5% rise to to 13.6%.

Nova still has the biggest Cumulative Audience of 544,000 People 10+ but Mix 94.5 has closed that gap too, recording a P10+ Cume of 538,000.

Mix 94.5 has the biggest P10+ Average Audience of 34,000, with Nova on 29,000.