Tourism WA launches new ‘Just Another Day in WA’ campaign via cummins + partners
Tourism WA has launched its latest marketing campaign, ‘Just Another Day in WA’. The campaign was developed with advertising agency Cummins&Partners to show people around the world the extraordinary experiences that can be found on any given day in Western Australia. The premise behind the campaign is to highlight all the experiences that West Australians may take for granted but visitors find memorable and extraordinary.
Tourism WA CEO Stephanie Buckland said the campaign marks a fundamental shift in the way Tourism WA promotes the State as a holiday destination.
“In 2016, more than 18 films presenting visitors’ personal experiences in WA will be created along with other supporting materials including photography and a campaign website. Many more videos will be produced over the life of the campaign. This is a move towards a greater variety of campaign assets, told from a first-person point of view, that are particularly suited for digital and social media use.”
The campaign will be supported with a $5.5 million media buy in Australia over the next 12 months, and will be rolled out in international markets before the end of the year. Campaign content will also be distributed through Tourism WA’s social media channels and in cooperative marketing campaigns with airlines, travel agents and tour operators.
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Another great WA account goes East and experience ordinary.
#justanotherdayinwaadvertising