The West Australian Australia’s best performing metro daily newspaper in EMMA figures

The latest EMMA readership survey for the 12 months to March 31, 2016 shows The West Australian remains the best performing of Australia’s major metro daily newspapers year on year.

The West Australian was the only metropolitan daily newspaper to have increased weekly readership over the past year, with the number of people reading at least one edition of The West each week up 2.4 per cent year on year to 1,030,000.

Readership of the Employment, Business and Classifieds categories has grown over the past year, as has Sport.

Total masthead circulation for The Weekend West was up marginally over the year and print circulation was more resilient than any other major metro weekend newspaper.

Circulation for The West Australian’s digital replica edition continues to gain momentum, increasing 267 per cent over the past year as readers look for convenience and easy access. Inserts can now be included with the digital replica edition, driving exposure for catalogues and flyers even further.