Gatecrasher builds on digital strength

Best known for its social marketing and behavioural change campaigns, leading Perth creative agency Gatecrasher has bolstered its digital resources and capabilities.

Aimee Binstead has joined the agency from the UK in the newly created role of Digital Campaign Manager. Binstead’s experience will drive campaign planning, execution and optimisation for digital, social, search and mobile campaigns.

Hugh Cameron, who has taken the role of Digital Campaign Coordinator after completing the Communications Council’s JumpStart grad program, will support Binstead.

Strategy Planner Sophie Lawrence has been with Gatecrasher for three years, and provides digital strategy, audience insight, trends and pop culture analysis. With Lawrence’s planning, the agency’s Facebook strategy for WA market-leader Masters Flavoured Milk is outperforming national Lion brand stable-mate Dare Iced Coffee.

The agency’s digital capabilities are completed by ex-Melbourne digital producer Natasha Pavlou, digital designer Mike D’Silva, creative Henry Billington, and digital developer Jackey Leung.

“The digital team is equipped with a functional in-house studio, with photography, video and editing capabilities, so we are very agile in developing and publishing content,” said Gatecrasher MD Tony Scampoli.

“Our new structure consolidates and builds on our expertise, offering the right mix of skills and resources. We also needed new staff volunteers to wear cow suits, so Aimee and Hugh are doubly important.”