Adschool: Google changes impact on search marketing and how brands need to respond

Search marketing is a dynamic space and constantly undergoing change, however in 2016 there has been a series of changes to Google which will impact on a brand’s digital strategy in a significant way.

The Communication Council’s search marketing workshops will enable participants to gain a clear understanding of how these changes impact on search marketing and digital strategy and how brands need to respond.

Alischa Wunsch is a marketing and digital consultant with over 20 years of marketing experience. She has spent ten years in media with The West Australian and Fairfax Digital. Now as an independent consultant, she works with corporate clients, SME’s and digital start-ups to develop and implement cutting edge integrated marketing and digital strategies.

Alischa’s half-day workshop on SEM focuses on using Google Adwords to implement a highly effective online marketing campaign to drive traffic to your website and generate sale leads.

For further information, contact Danielle Norrish at danielle@communicationscouncil.org.au

Date: SEO workshop Wednesday May 11; SEM workshop Wednesday May 18.

Venue: The Agency – Curtin University’s Social Media Command Centre

Cost: $450.00 Members  $650.00 Non Members

Bookings and Information HERE