Dimario owners learn a hard lesson to follow their own campaign advice after recent break-in

Span Communications’ campaign for Dimario has been running for three months with excellent feedback and results. However, the client themselves overlooked their own brand promise – Dimario’s Worthy of Protecting.

Recently, a burglar with exceptional and expensive taste broke in and stole 15 of Dimario’s very exclusive handbags.

“The campaign is working fantastically well but this took it to a whole new level” laughed owners Mario and Rose. “We had all the right security in place but that wasn’t enough. Actually the police pointed out that we should have taken our own campaign positioning seriously and then it dawned on us. So we’ve doubled-up the security.”

Span’s Spencer Battista said they have turned the episode into a positive.

“Creatively we thought it was perfect timing for the campaign and are now using the live footage of the break-in on Facebook and Instagram to remind our customers if you’re going to buy any Dimario exclusive products, please protect them anyway you can.”

Watch the burglary : Dimario Thief Video (Converted).mov