Rare appoints Clayton to dual Senior Account Director and Business Development Director role

Paul Clayton (pictured) has joined Rare in the dual role of Senior Account Director and Director of New Business Development.

Having worked on both the agency and client side of the business, Clayton will add a combination of corporate marketing experience, strategic insight and creative thinking to the agency.

On the client side, Clayton has held senior marketing positions with Insurance Australia Group, Peet Limited (Perth and Melbourne) and Murdoch University. On the agency side he has worked on a number of local and global iconic brands with The Brand Agency, JWT Toronto and MJB&B, where he first met the ‘relentlessly energetic’ Callum Mackenzie, MD of Rare.

“We have been talking to Paul for some time and are absolutely thrilled he has chosen Rare to continue his career,” said Mackenzie. “He’ll add enormous value to the team as we expand our services to streamline, automate, and measure our clients’ marketing, increase operational efficiency and grow revenue faster.

“He brings a wealth of experience in brand development, marketing strategy, audience profiling, channel planning, and sponsorship negotiation and activation to the team and will be instrumental in developing new digital and technology initiatives for Rare.”

Clayton said he was really impressed by the dynamic business and amazing culture that Mackenzie and Wheeler have created in Rare. “But I’m even more excited by the evolution of the agency with respect to its strategic, digital and performance marketing capabilities.”

His focus will see him work with Rare clients to help optimise their marketing strategies, strengthen Rare’s relationship with the McCann World Group and help drive a number of new business and technology initiatives.