Independent video network Volt joins Digital Loop for an exclusive partnership in WA

March 30 2016, 7:43 am | BY Kim Shaw | No Comments

Volt_BLOG.jpgVolt, one of Australia’s leading independent video networks, has officially joined the Digital Loop stable for an exclusive partnership for WA.

Volt reaches over 4.4 Million Uniques per month, with close to 500,000 uniques for Western Australia. Volt’s inventory is premium, working directly with high profile international sites, including Daily Motion for the Australian marketplace, to ensure minimal duplication and more control.

Chris Coufos, MD of Digital Loop said Volt’s massive inventory pool brings exciting new interactive video formats.

“We can now build interactive touch-points and overlay this across pre-roll video to deliver a rich interactive experience with higher levels of engagement and view rates. For clients wishing to seed long-form video, we now have this capacity too.”

Coufos said combing Volt and InMobi’s massive pool of premium pre-roll inventory, Digital Loop has jumped in size to become a massive portal for WA’s online video needs.

“With premium pre-roll being expensive and limited, we hope to provide a new cost effective video channel for WA clients. Volt delivers over 8.8 Million video streams per month in WA whilst inMobi has 8.9 Million video streams per month in WA across mobile.”