Adschool’s Brand Strategy & Development course with Carolyn Hall from Monday, April 4

March 24 2016, 10:50 am | BY Kim Shaw | No Comments

Adschool_BrandStrategy_BLOG.jpgAdschool’s Brand Strategy and Development will take you on the journey from business opportunity, brand development and communications, to measurement of results. It will bring to life to the process and provide inspiring real life examples from professionals who have successfully built brands.

Course topics include:

•  Business strategy

•  How building brands has changed

•  Market segmentation and opportunity analysis

•  Brand positioning today

•  Building brands

•  Communications and brand behaviour

Carolyn Hall

Director of Business Strategy at Block Branding, Carolyn Hall, focuses on assisting senior management grow their company’s market share, launch new products and position and differentiate company offerings.

Moving back to Perth in 2006 after 17 years abroad where she served as Senior Vice President of McCann World Group in New York, Carolyn held the position as Brand and Communications Director at RAC (Royal Automotive Club of WA).

Brand Strategy & Development commences after Easter on Monday, April 4. Further information and bookings can be made on The Communications Council’s website.

For further information, contact Danielle Norrish at danielle@communicationscouncil.org.au