Brad Hyde joins 303 MullenLowe Perth as Senior Strategic Planner – Business Intelligence

303 MullenLowe has appointed Brad Hyde (pictured) to the role of Senior Strategic Planner – Business Intelligence.

Hyde has a strong background in analytics and business insights having spent the past decade working at leading research consultancies: Metrix Consulting and EY Sweeney.

He will fill a specialist role within the agency as it looks to strengthen its analytical capabilities and deliver even greater return on investment for its clients.

Derry Simpson, Managing Director of Strategy and Innovation said: “Effective creativity has always been a hallmark of 303 MullenLowe and over the past year we’ve looked at how we can broaden the science behind our work by creating a more centralised view of consumer, digital and media data insights.”

Hyde said the opportunity to apply his experience to a fresh context was exciting.

“I jumped at the chance after speaking with Derry and Gavin [Gibson, 303 MullenLowe’s National Head of Media] and getting a better understanding of how they’re evolving the agency’s strategic capabilities.”

Throughout his career, Hyde has worked on a wide range of leading national and Western Australian brands including Telstra, Carlton United Breweries, Australia Post, AHG, Water Corporation, Alinta Energy, Crown and St John Ambulance.

In addition to Hyde there have been a number of new hires at 303 MullenLowe including ex-Summit Homes Group Digital Marketing Lead Jocelyn Sandover as Team Leader, Business Director Emma Bajrovic formally of Trilogy and Quick Service Restaurants, and Digital Content Producer Amy Doherty.