Appointment booking app HealthEngine launches first Perth integrated campaign via Meerkats
HealthEngine, Australia’s largest online marketplace to find and book health appointments, has launched its first integrated advertising campaign. The brand worked with Meerkats to bring to life the ease and convenience of booking a doctor’s appointment online.
The ‘your health in your hands’ campaign uses storytelling and everyday moments to connect with its target market of Perth mums. The campaign is shot entirely in the booker’s point of view with the mobile app being the hero.
The campaign has launched using radio, cinema, digital and social media channels with creative development from Meerkats and media planning and buying by Carat Perth.
CREDITS
Brand Leader: Liz Shave
Head of Planning: Melanie Wiese
Creative Director: Dan Bradley
Deputy CD/Copywriter: Paul Coghlan
Art Director: Alice Cogin
Director: Marty Wilson – Martin Wilson Films
Producer: Nicole Beer
Sound: Brad Habib – Soundbyte
Post Production: Boogie Monster
HealthEngine
Chief Marketing Officer: Matthew Dunstan
Marketing Manager: Tara Heath