The Penguin Empire’s Corrie Jones heats it up with Freddie Flintoff for Lipton and Network Ten
Marble Bar. Australia’s hottest town. A place where the mercury is frequently found dancing between 44-45ºC on the thermometer. What better place to demonstrate the refreshing effect of Lipton Ice Tea?
Inspired by the sweltering heat of WA’s far north, Network Ten Commercial Integration commissioned The Penguin Empire to produce a 45-second TVC and a suite of digital content as part of Lipton’s sponsorship of Network Ten’s KFC Big Bash League.
Directed by The Penguin Empire’s Corrie Jones and starring international cricketing sensation Andrew ‘Freddie’ Flintoff the campaign was shot in authentically sizzling conditions over two days in Marble Bar. Weather so hot, you can literally cook an egg on a mudguard, as one of the digital videos demonstrates. The campaign is currently on air nationally.
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Who did the post?
I’d say no-one in Perth