New integrated campaign for Dimario Shoes by Spencer Battista’s Span Communications
Spencer Battista has created a new campaign for premium shoe retailer Dimario.
“It’s great when a fashion client approaches you and says, “Make our shoe brand stand out, be memorable and mean something more than a typical shoe shot campaign”, said Battista.
“We were excited about the challenge. Firstly, we had to identify the client’s point-of-difference – Dimario’s exclusive buying approach of personally hand picking all of its retail designs from the fashion houses of Milan. This formed the basis of our strategy and messaging – the fact that customers would not find a similar shoe anywhere else in Perth. The positioning theme, ‘Protect your Dimario Shoes anyway you can’, evolved from this.”
Owners Mario and Rose Frontino said “We were extremely impressed with Span’s professional presentation. We are both very excited and looking forward to the new branding campaign for Dimario Shoes.”
The current visual campaign is the first in a series of four that will run throughout the year via outdoor, EDM, DM drop, Ambient Storefront Displays, Community Newspapers and Remarketing.
Credits
Agency: Span Communcations
Creative Director: Spencer Battista
Photography: Craig Kinder, F22
3 Comments
love it !
Love this concept! Congratulations Spencer!
Is Span part of the white room or has Spence set up his own gig?