Mohen and Tardrew appointed to manage national media buying for The Marketing Mix

The Marketing Mix has appointed current Account Directors Peter Mohen (far left) and Darren Tardrew (near left) to streamline all national media buying for the agency. With a diverse range of clients nationally, MD Chris McCarthy said the restructure aims to improve the agency’s media strategy by creating a single point of contact for media representatives.

“We felt the need to go down this path as we have become increasingly busy and our clients require fast turnaround times on traditional and digital media campaigns,” said McCarthy. These appointments are vital to manage our increase in workflow and to continue meeting client expectations. We are really excited with these appointments as this will now allow future growth without any further changes to the management structure.”

Communication with media representatives both outbound and inbound will now go through Mohen or Tardrew directly for all The Marketing Mix clients, both locally and nationally.

Mohen will head The Marketing Mix’s national media strategy for all radio and digital advertising. Prior to joining The Marketing Mix, Mohen worked for 7 years as the National Group Sales Manager of Publishing and Print and a further 6 years as a Key Account Manager at Southern Cross Austero. Most recently, he took on the position of Group General Manager of Sales at News Corp.

Tardrew will head up all TV and Print/Press media buying nationally. Tardrew has been back at TMM for two years after working for The Brand Agency and Ikon Media. This background has enabled him to develop strong experience in targeted media strategies both locally and nationally.

Both Mohen and Tardrew will retain their Account Director roles and welcome the added responsibility.