Bonfire secures surf brand Rusty and National Lifestyle Villages in latest SEO account wins

Building on its impressive 2015 performance, digital agency Bonfire has secured the accounts for iconic surf brand Rusty, and lifestyle community developer National Lifestyle Villages.

Since 1985, Rusty has been kitting out surfers with boards and surf wear in Australia and across the world. Its aim is to use digital to drive engagement with audiences online and have that engagement flow through to their in‐store promotions across Australia.

“Having recently invested in the Rusty online presence, we recognise SEO as an integral part of our digital marketing mix,” said Rusty MD Geoff Backshall. “We’re excited to have local agency Bonfire on board, they have the right track record, approach and people to help Rusty increase our online visibility and be part of an ongoing growth strategy which will complement our in-store offering.”

National Lifestyle Villages is a leading Western Australian provider of new and affordable lifestyle options for people too young or fit for a retirement village.

NLV Group Marketing Manager said after 16 years in the industry, National Lifestyle Villages is seeking to leverage digital marketing to increase their brand awareness across greater Western Australia.

“We selected Bonfire as our new search partner based on their professional approach, strong expertise in search marketing and genuine focus on delivering results. We look forward to entering a new phase in our digital marketing, working with Bonfire to build our brand awareness and brand loyalty.”

“We relish the opportunity to be managing the digital marketing strategies for Rusty and National Lifestyle Villages,” said Bonfire CEO, Clay Cook. “Both companies are leaders in their industry and we look forward to helping them grow their businesses even further.”

These latest wins come after Bonfire recently picked up the REIWA and Kikka Capital accounts.