SBS guarantees advertisers ‘premium audience’ delivery at 2016 upfront presentation in Perth

Maurizio’s in North Perth was the venue for SBS’s 2016 upfronts. Director of Media Sales Andrew Cook (pictured left), Director of TV and Online Content Marshall Heald (below right) and National TV and Sales Manager Adam Sadler (below left) joined WA Sales Manager Marnie Glasson to outline the network’s plans for next year.

SBS enjoyed a 33% increase in its WA audience in 2015, built on consistency of program delivery around food at 6.00pm and factual programming at 7.30pm.

It also had arguably Australian television’s most controversial program in 2015 with Struggle Street. Cook said while SBS didn’t try to be controversial for the sake of it, the main channel would continue to provoke debate and challenge opinions. He acknowledged such programming was sometimes challenging for advertisers but said they are aware and expect such content on SBS. He said while the network wanted and needed to generate revenue from advertising, it also had a broader purpose to explore important social issues in multi-cultural Australia.

Sadler said SBS’s audience was unique and premium – tech savvy, engaged and seeking content that is innovative and informative. He said SBS is seeking advertisers to allocate 5-10% of their budget to the network and would guarantee audience delivery.