WA Police Union highlights the lack of workers’ compensation cover for police officers using a crackhouse experience via J Walter Thompson

J Walter Thompson Perth has released a cracking campaign for the WA Police Union. The campaign highlights the fact that despite putting their lives on the line every day, WA police officers are not covered by workers’ compensation.

The Crackhouse Experience involved sending unsuspecting civilian volunteers into a true-to-life recreation of a suburban drug lab. The inhabitants were played by actors and the action was captured by 18 hidden cameras. The volunteers had no idea the house was a set-up. The footage was used to create a film for PR and social media..

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The Crackhouse Experience is the first major execution of the ‘It’s tough enough’ campaign, recently developed by J. Walter Thompson, and is designed to highlight how unreasonable it is that WA Police are not covered by workers’ compensation.

The experience was made possible by Gettin Hectic Experiential Marketing and filmmakers, Purple Ace Group. The campaign was created by creative team Tim Newton and Wilora Keeley.