Media Tonic’s Pashen and Wright latest winners in Initiative Media Partner of the Month awards

Initiative Perth’s Media Partner of the Month award program continues into the month of October as the agency recognizes exceptional efforts and services provided by media representatives in WA.

The October winner of the award is Darren Pashen (pictured), Digital Operations Manager at Media Tonic.

Pashen’s nomination to take out the October award came with no doubt throughout the agency. Not only is Pashen consistent month-on-month in creating reliable and efficient outcomes for all teams at Initiative, but during the last week of October he was given an enormous request in a very tight deadline and in his true form he took on the task and delivered ten-fold for the agency’s major client.

“We don’t often hear too much from Darren, he just gets the job done quickly and easily,” said Jon Ricciardone, Initiative Perth’s Digital Director. “Nothing is ever too much of a task, and try as we might to break him he continually finds a way to solve problems and add value, he’s highly regarded across the entire team at Initiative.”

Pashen is Media Tonic’s third Media Partner of the Month winner for 2015, with Tegan Wright taking out the top vote for September.

Initiative Perth and Mediabrands Perth Managing Director Clive Bingwa said the agency came to a unanimous vote for Wright as she delivers reliable strategic outcomes best suited to the agency’s clients.

Bingwa said she not only stepped up to cover multiple roles during September but consistently produces fast and innovative ideas across several media platforms for the Initiative team.

 “Tegan is a real asset to the local media industry – she is thorough, diligent and a delight to deal with. She makes our lives very easy and we couldn’t be happier with her efforts here at Initiative.”