RAC Insurance and J. Walter Thompson launch new execution in ‘Make it better’ campaign
J. Walter Thompson launched the latest execution of its ‘We’ll make it better’ campaign for RAC Insurance last week. A continuation of the integrated ‘We’ll make it better’ campaign first seen in July, the latest execution builds on RAC’s brand positioning of ‘For the better’.
The campaign observes the ‘helpful’ things people try to do when things in life go wrong, and shows when others can’t fix the problem, RAC Insurance will make it better.
J. Walter Thompson Perth CD Dav Tabeshfar said: “We all know someone who has a go at making a bad situation better with a cup of tea, a hug or a bit of chocolate. But as lovely as tea, hugs and chocolate are, they’re pretty ineffectual when it comes to repairing structural building damage, or smashed windscreens. RAC Insurance however, is not.”
RAC Insurance General Manager, Product & Sales Damien Van Pelt said: “It’s important that our members receive the best possible service and that we make a stressful situation better when they need us the most – at claim time. We’ve enjoyed working with J. Walter Thompson Perth to bring this campaign to life and feel we’ve achieved a great end result.”
The latest campaign execution includes TVCs, supersites, print, digital and radio.
Credits
ECD: Simon Langley
CD: Dav Tabeshfar
Creative: Wilora Keeley
Creative: Tim Newton
Agency Producer: Ellen Fraser
Account Director: Tammy Hackett
Account Manager: Lucy Stoelwinder
Account Executive: Adam McGlashan
Executive Planning Director: Angela Morris
Planner: Rob Mortimer
Print Production: Alan Hollis
Client: Hanna Fastyn, Jayne Singleton and Elaine Fowler
Production Company: Finch
Director: Sean Kruck
Producer: Camilla Dehnert
Director of Photography: Russell Boyd
Offline Edit: The Butchery
Offline Editor: Johanna Scott
Grade: Ben Eagleton
Online Edit: First Light
Online Editor: Bruce Flint
Audio Post-Production: Brainestorm & Rumble Studios
Music Composition: Sonar