Ookla – the world’s number one speedtest site now represented in WA by Digital Loop

ZiffDavis, one of Australia’s largest online publishers and leaders in gaming and technology in Australia has acquired Ookla, a leading provider of broadband and mobile speed testing through its speedtest website and mobile apps.

Chris Coufos, MD of Digital Loop – the exclusively representive for ZiffDavis in WA – said Ookla is the global standard for testing bandwidth in Australia, delivering over 33 million speed tests per year.

“This further cements ZiffDavis and Digital Loop as Western Australia’s market leader in online technology, gaming and men’s lifestyle.”

Other key sites under the ZiffDavis stable include IGN (Australia’s largest gaming and entertainment brand), PC Mag (the world’s largest PC site), ZiffDavis Tech (the world’s largest consumer and business tech platform) and Askmen (Australia’s largest men’s lifestyle site).

“This is a massive coup for us as we lead the way in WA as the most diverse and scalable platform available,” said Coufos. “Combining ZiffDavis with the other global leading publishers we represent, the world is now at the fingertips for all WA marketers to build high impact, memorable experiences and target audiences like never before.”

Digital Loop exclusively represents for Western Australia The Guardian (6th Largest News Site in Australia), Gorilla Nation / Totally Her (Australia’s largest enthusiast publisher), ZiffDavis and inMobi (Australia’s largest mobile ad network).

For more information on Digital Loop’s publishers contact Chris Coufos on (08) 6261 3684 or email chris@digitalloop.com.au.