The Account Planning Group hunts for next APG Planning Idol; entries close Thursday, October 8

The Account Planning Group’s biennial awards program for Australia’s young planning talent is on the hunt for the next APG Planning Idol.



Entrants have until Thursday, October 8 to enter a written submission of 1,500 words in response to this year’s application brief. With a focus on generating ideas for good, APG has teamed up with Australia’s leading online youth mental health service, ReachOut.com, to deliver a brief which hopes to assist young people in the positive development of their mental health and that targets parents as a connecting channel.

Entrants who demonstrate clear understanding and original, strategic thinking will be shortlisted for the opportunity to showcase their talent in front of a panel of industry leaders prior to the awards ceremony in Sydney on November 12, 2015.

Jason Lonsdale, APG chair and executive planning director at Saatchi & Saatchi, said it was a unique opportunity for rising stars in planning to showcase their unexpected thinking and potential in front of a panel of senior planners from across the industry.

“Most of all, it’s a great forum for young planners to stretch and challenge their thinking outside of the agency. Good luck.”

The competition is open to both members and non-members and entrants must be aged 30 or under as of October 1, 2015.

Competition details:

Brief: Download the brief

About ReachOut: Take the tour


Entries Close: Thursday, October 8


Award presentation: Thursday, November 12



Entry fees


Members: Gratis


Non-members: $55


Students: $45

The APG represents the discipline of planning and strategic thinking. The group is led by a committee of leading Planning Directors from creative and media agencies. To join, please visit The Communications Council website here.