Rare builds a better brand for Plunkett

Rare strategy and creative has undertaken a major rebrand of Plunkett Homes and its sub brands in WA. A comprehensive brand strategy was developed that builds on its unique 112-year heritage while appealing to a wider and younger audience.

The rebrand has seen Plunkett’s four brands reduced to two – Plunkett Homes and Domain by Plunkett –  and given a new brand identity which will be rolled out on signage, printed collateral and websites. New TVCs began airing this week and will run in Perth metro and the country over the course of the next year, supported by press, online, cinema and transit activity.

Watch ad 1: Plunkett Homes – Tradie

Watch ad 2: Plunkett Homes – Heritage

Watch ad 3: Domain by Plunkett

Watch ad 4: Domain by Plunkett – First Home Buyers

Credits

Agency: Rare

Production Company: Beautiful Pictures

Director: Paul Komadina

Producer: Kate Downie

Music composition and sound: Brainestorm