Rare Digital gets behind Ben’s Big Bash this Saturday, August 29 at the WACA in support of the McCusker Alzheimer’s Research Foundation

Rare Digital has thrown its expertise behind Ben Phillip, a 15-year-old Scotch College student who is hoping to raise $10,000 for the McCusker Alzheimer’s Research Foundation by giving ordinary West Aussies the chance to step out on the hallowed turf at the WACA and play in a Super-8 Knockout Competition.

Ben and his family know only too well the pain and anguish that families who are affected by this debilitating disease go through after Ben’s father was tragically diagnosed with Lewy Body Disease, a form of dementia, which is essentially a combination of Alzheimer’s and Parkinson’s disease.

Shannon Murray, Digital Director, said the agency was a keen supporter of charities and not-for-profit organisations and was always happy to help out people like Ben.

“Rare joined a group of good friends and like-minded colleagues in helping Ben out. We put together a digital strategy to promote the event, which included a lot of social media content to help spread the word. This is a great cause so we were all happy to help out in any way we could.”

Ben’s Big Bash takes place this Saturday, August 29 and promises to be a fun day with some great prizes to be won, including a cricket clinic with the Western Warriors players and tickets to a Perth Scorchers match.

Tickets to the event cost $10 and are available here.