PerthNow runs first local 3D Cube for Mirvac

July 15 2015, 10:02 am | BY Kim Shaw | No Comments

Cube3_BLOG.jpgPerthNow is running its first local 3D Cube execution today across desktop, tablet and mobile devices for Mirvac’s Baldivis One71 development. The execution has been planned through media agency OMD WA.

The 3D Cube is one of News’ many HTML5 ad products, which are produced in-house and utilise state of the art technology. Being HTML5, this execution is viewable and fully functional across all 3 screens – desktop, tablet and mobile. 47% of PerthNow’s audience access it via mobile, 40% by desktop, 13% on tablet.

Jay Morris, Sales Director of PerthNow and The Sunday Times said “News Corp is Australia’s leading publisher so it makes sense that we are the only publisher to offer advertisers HTML5 executions in WA. We are excited to be at the cutting edge of the market and delighted to offer clients new and innovative opportunities – we’re looking forward to seeing the results it will deliver.”