Perth Radio Survey 4 results released

July 7 2015, 9:59 am | BY Kim Shaw | No Comments

hit92.9 has enjoyed another good result in the latest GfK Metro Radio Survey, but 96fm has had an uneven result for new owners ARN.

Mix 94.5 remains the outright leader with a 14.3% share P10+, up 0.8% from Survey 3. It is underpinned by a 22.5% share of its key 40-54 demographic, up 2.4% from S3.

The rebranded hit92.9 enjoyed increases in P10+ (+0.6 to 7.8%), P10-17 (+1.0 to 25.4%), P18-24 (+3.1 to 19.9%) and P25-39 (+1.2 to 10.8%), indicating the station’s new direction is starting to deliver.

96fm lost audience share in P18-24 (-3.8 to 9.3%) and P25-39 (-3.1 to 12.3%) but had an uptick in P40-54 (+1.6 to 16.1%) and P55-64 (+ 2.5 to 12.5%).

Nova 93.7 had a stable survey with minimal changes from S3, although a healthy +5.0 to 15.4% in P40-54 was a good result. Nova consolidated its #2 position P10+ with a 1.2 increase to 12.5% share.

6IX also had a very stable survey, with slight rises in its target 40+ demos.

6PR was still the #1 commercial for P65+ despite a 1.0 fall to 15.9% in that demo.

In the all important Breakfast slot, Nova was once again the #1 commercial station with a 12.9% share, edging further ahead of Mix 94.5 with 12.1%.

The Drive session has been in the news recently after 96fm decided to drop local Darren De Mello in favour of syndicated programs with Dave Hughes and Kate Langbroek (4-6pm) and Kyle Sandilands and Jacki O (6-7pm), and the former kings of Australian radio Hamish & Andy making a return to the airwaves for Southern Cross Austereo, broadcasting on hit92.9 in Perth.

Survey 5 will give a better indication of these changes.

Nova recorded another Cumulative Audience of more than 500,000 people with 542,000 People 10+ tuning in to the station, while Mix 94.5 recorded the highest Average Audience of 30,000 People 10+ per quarter-hour.