Block creates single brand for Margaret River
July 1 2015, 4:17 pm | | 4 Comments
Block has launched a new single brand for the Margaret River region. After competing for more than 50 years, the Augusta Margaret River Tourism Association and the Geographe Bay Tourism Association have joined forces to become ‘Your Margaret River Region’.
The brand was launched last night at the Willy Bay Resort.
This video explains how the brand was developed to reflect the diverse attractions of the region and be used by businesses in it (11:09).
A digital campaign will be launched in September.
4 Comments
Nice work guys – can’t wait to see the thumb prints extend throughout the region and create a sense of connection that has been missing.
Nice one! Who sings the “backwards hello track” towards the end?
Fan,
The name of the singer is Jueraline Prideaux. She co-wrote the song as well with Noah Shilkin from Sonic Lolly.
Interesting journey! Nice work!
Just wondering the idea behind a “backwards hello”…