Dentsu Aegis Network announces rebrand of Mitchell & Partners to Dentsu Mitchell Media

Dentsu Aegis Network today announces the rebrand of Mitchell & Partners (Mitchells) to Dentsu Mitchell Media, bringing together two of Asia Pacific’s most iconic media brands and launching the Dentsu media brand in Australia.

Dentsu Mitchell Media will be led by Chief Executive Officer, Kenny Stewart and Managing Director, Adrian Roeling.

The rebrand takes effect immediately in Australia and will involve Mitchells’ four offices in Melbourne, Canberra, Sydney and Perth.  Dentsu Mitchell Media will number over 110 staff nationally.  Globally, Dentsu media operates in 15 markets with 24 offices across Asia, Russia, Northern America and now Australia.

The launch of Dentsu Mitchell Media in Australia extends the reach of the Dentsu media agency into Asia Pacific’s third largest media market.  The combination connects Asia’s powerful Dentsu brand with Australia’s most famous media agency.  This will facilitate access to the Australian market for Asian clients of the agency, and vice versa.

Hiroaki Charlie Sano Executive Officer of Dentsu Inc. and CEO of Dentsu media and Dentsu branded agencies within Dentsu Aegis Network said, “The rebrand of Mitchell & Partners to Dentsu Mitchell Media marks the further growth of Dentsu media in Asia Pacific. Bringing together one of the top media brands in Australia and Japan’s leading media brand is an exciting development. I look forward to working closely with Kenny and his team to build the brand in Australia and continue to do great work.”

Nick Waters CEO Dentsu Aegis Network Asia Pacific said, “Since acquiring Mitchell Communication Group in late 2010 we have steadily aligned agencies within our Australian group to our global network agency brands.  This re-brand of Mitchell & Partners represents another step in that process, and launches the Dentsu media agency into the Australian market.  Having invested in BWM earlier in the year to create BWM Dentsu we now have strong Dentsu creative and media propositions in the market, giving further choice to regional and national clients.”

Mitchells’ existing teams in Melbourne, Sydney, Canberra and Perth will remain in their current office locations.