Cannes Mobile Lions sees Australia score one Gold Lion and two Bronze Lions

Australia has secured one Gold Lion and two Bronze Lions at the Cannes Mobile Lions competition tonight.

M&C Saatchi Sydney was awarded the Gold Lion for Optus ‘Clever Buoy’.

GPY&R Melbourne scored Bronze for Oakley ‘Pro Vision’ as well as Whybin\TBWA Group Sydney which also scored Bronze for Tourism NZ ‘NZ Dronie’.

Cheil Worldwide South Korea has a Silver and a Bronze Lion for their “Look at Me” campaign for Samsung Electronics. The app helps autistic children communicate better.

Cheil Worldwide South Korea/Pengtai also picked up a Bronze Lion for “South Korean North Korean Translator” for Dream Touch for All an Educational Non for Profit Organisation.

57 Lions were narrowed-down from 1,246 entries, with Google Mountain View taking home the Grand Prix for Google “Cardboard” – an idea that almost rendered the technology invisible in order to allow the experience to seem natural. Jury President Joanna Monteiro, VP Creative Director, FCB Brazil said that it had made virtual reality far more accessible. “The jury believed that this is a game-changer since it democratizes VR. Cardboard costs about $20 and will allow brands to engage many more consumers, offering them a different level of experience.”

Australian Winners:

Gold Lion

M&C Saatchi Sydney, Optus, Clever Buoy

Bronze Lion

GPY&R Melbourne, Oakley, Pro Vision

Whybin\TBWA Group Sydney, Tourism NZ, NZ Dronie

DOWNLOAD THE WINNERS – Mobile Winners.xls