Braincells parts company with Little Creatures after being asked to pitch for the business

Braincells has ended its long-standing association with local craft brewer Little Creatures after being asked by parent company Lion to pitch for the business against Lion’s existing creative agencies.

Since Lion Nathan bought Little Creatures in 2012, braincells has continued to work with their marketing team, including on the development of regional Victorian brand Furphy.

Braincells Managing Partner & Creative Director Jeff Champtaloup said while it was sad to end the relationship they had been invited by the original owners of Little Creatures – Made by Hand – to become involved in another craft adventure.

“We recognize outstanding work comes from like minds. Our business relationship with West Australian Made by Hand is 15 years strong and has been an important part of building the brainCELLS brand… Braincells has had a very successful partnership with Little Creatures over the last 15 years and we wish them all the best on their journey ahead.”