New look for real estate group Realmark pays homage to its West Australian heritage

Western Australian founded and operated property group Realmark is evolving its brand to better reflect the group’s core values and cement its position as WA’s most esteemed real estate agency.

As part of the design process, Realmark enlisted the services of respected WA brand consultant Ray van Kempen. Van Kempen has developed a confident brand position for Realmark, which includes a redesigned logo paying homage to the group’s uniquely West Australian roots.

Realmark also engaged Mount Lawley-based social media expert Scott Shorter to plan a detailed SEO and SEM strategy, and international marketing agency The Brand Builders to undertake an independent audit of the group’s brand and market presence.

The brand strategy also includes a new positioning statement – “Your Best Move” – which reflects Realmark’s ethos of placing its clients’ interests first while striving for innovation, honesty and excellence in the delivery of all residential and commercial property services.

According to Realmark Managing Director John Percudani, the evolution of Realmark’s brand will help take the group into the future as part of a wider strategy to consolidate Realmark as an authentically West Australian network.

“We are absolutely delighted with the creative template and excited by the future direction in which Realmark is heading,” Pecudani said. “The change in branding signals a fresh and reenergised approach at a time when the property market and business in general is being challenged in WA. Unlike many others, Realmark understands the WA market and West Australians, and we want to demonstrate this through the provision of our commercial and residential services. By evolving our brand, in addition to making several behind-the-scenes structural changes, we have created a strong platform by which to confidently grow the group for all member businesses now and into the future.”