Boutique PR agency Devahasdin comes of age

Devahasdin, the Perth-­based boutique public relations, social media, events and marketing company, is celebrating 21 years in business this month.

Founded in 1994 by Sandra Devahasdin (pictured left), the ebullient Scot has remained at the helm of the organisation, which boasts an impressive nationwide client portfolio spanning across all sectors.

Now one of the longest standing Australian‐founded consultancies in WA, Devahasdin has marked the milestone by launching a new interactive website a social media marketing arm, an event management product and is offering combined packages for new and existing clients.

Embodying the creativity that they give to client campaigns, the Devahasdin team will also be engaging in various celebratory events – such as 21 random acts of kindness – all of which will be recorded on the company blog

Devahasdin has also committed to making an impact on at least 21 PR and marketing students therefore giving back to the industry.

Speaking on the company’s inception and growth, Sandra Devahasdin said, “When I started

Devahasdin, I really felt passionate about creating a boutique PR agency that not only delivered on its promises, but one that offered personalised service. I have always overseen every piece of business we have had and will continue to operate that way. I have incredibly high standards and I know that my clients do too.”

Last year Sandra Devahasdin was inducted into the Public Relations Institute of Australia’s College of Fellows; a clear show of support from her peers for two decades of dedicated and exceptional service in the industry. Devahasdin is renowned for her philanthropy with pro‐bono contributions to various charity events; charity boards and often offers up her time to speak to the young guns entering the industry. She is also the longest serving national judge at the Telstra Women’s Business Awards.

Pondering the future, Devahasdin says she is excited by the myriad opportunities presented by social media. Reinventing the way you do things is such a refreshing way to do business.

“New ways of communicating to our target markets is something we keep exploring. We have just launched a new social media arm at Devahasdin, offering content marketing, social media strategy, management and much more. The landscape of PR and communications in general has changed so much in two decades. It’s important for our clients that we progress and stay on top of media trends,” said Devahasdin.