Brand spanking new work for adultshop.com via Malcolm MacLean Creative
Cinema patrons going to the highly anticipated Fifty Shades Of Grey film have a good idea of what they’re paying to see. But adultshop.com plans a surprise for the audience with a cinema advertisement created by Malcolm MacLean Creative.
As the screen goes black, a title appears asking the audience “What’s your naughty secret?” Using a clever audio illusion created by precise control of each of the cinema’s surround speakers, it sounds like audience members are yelling out their sexual confessions in reply to the question on screen. The cinema crowd looks around to try to see who’s brave enough to share their intimate secrets.
The commercial was produced to promote the official Fifty Shades Of Grey licensed products available through adultshop.com and some of the range is shown with teasing slow motion shots graded in the distinctive purple hues of the adultshop.com brand.
Credits
Creative and production: Malcolm MacLean
Client: Peta Evans, adultshop.com
Sound design: Julian Douglas-Smith and Xoe Baird, Soundbyte
Post production: Steve Quartly, Digipix
3 Comments
Malcolm just keeps hitting home run after home run since he left 303! Their loss is the industry’s gain!
This made me smile. Brilliant!
Nice one, very clever and attention grabbing with a …captive audience 🙂