ENJO appoints Bonfire as its digital agency

ENJO Australia has appointed Perth based digital agency Bonfire, to oversee its national Google marketing strategy.

ENJO is a household name for its market-leading range of planet friendly cleaning products. The company has been providing environmentally conscious products through its highly successful ‘ENJOpreneur’ business model for over 20 years.

“At ENJO, we are extremely excited to be partnering with Bonfire in 2015,” said ENJO Australia Founder Barb de Corti. “This year, we are certainly set to make some noise thanks to our online store. We’re more committed than ever to helping Australians make a change for the better when it comes to cleaning their homes and living chemical free,”

As the leader in the industry, increasing competition continues to challenge ENJO Australia. The focus on the online store and its associated digital strategy is key to the company continuing its market dominance. Building and owning the “Environmentally Friendly Cleaning Product” market in Google is a key part of its marketing plan, and why they turned to Bonfire to develop and execute their strategy.

“This partnership is a brilliant opportunity for us and one we know will bring out the best in the Bonfire team,” said Bonfire’s CEO, Clay Cook (pictured). “We’re very excited to flex our digital skills for an iconic brand like ENJO Australia. We believe our innovative digital thinking will be help them elevate their online presence.”