Jonathan Ricciardone to lead digital offering at Initiative Perth in digital director role

Initiative Perth managing director Chris O’Keefe has announced the appointment of Jonathan Ricciardone as the agency’s digital director.

Ricciardone has been sales manager, digital, at News Australia for the past two years where he led a specialist team that grew significantly under his tenure. Prior to News Australia he was head of digital at Ikon Communications and a member of the agency’s leadership team.

O’Keefe said he was continuing to see an acceleration of digital take up by clients and having a market-leading professional to lead the agency’s digital development was of the highest of importance.

Says O’Keefe: “Jon has an impressive portfolio in digital strategy and execution and he will be a big complement to the expansion of the agency’s digital work for our clients.”

Says Ricciardone: “I’m really looking forward to moving back to the media agency side and especially to Initiative. Chris and the team have been doing some amazing work on some great clients and have some exciting plans for 2015.”