Five Perth agencies make the cut for The Work 2014: Leo Burnett Sydney, Clemenger BBDO Wellington + Colenso BBDO Auckland fill top 3

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LeoBurnettSydney_AofY.jpgFive Perth agencies have had entries accepted into The Work 2014.

303Lowe, Gatecrasher, Block Branding, Shedcsc and The Brand Agency have all made the cut and are part of the total 380 acceptances from 156 agencies throughout the Asia-Pacific region.

For the third year in a row Leo Burnett Sydney has taken out the “Agency of The Work” honour with the most number of acceptances in the 2014 annual. Leo Burnett Sydney had 17 acceptances making them the clear #1 this year.

Two New Zealand agencies placed second and third with Clemenger BBDO Wellington with 13 acceptances and Colenso BBDO Auckland were third with 11 acceptances. Leo Burnett Sydney also topped the past two years of The Work with 18 and 17 acceptances respectively. (Leo Burnett Sydney ECD Andy DiLallo is pictured above on stage in New York at LB’s internal awards with Mark Tutssel and Jarek Ziebinski).

St_John_Ambulance_The_Barrier_2.jpgThumbnail image for CB_FERAL RANGE ON BOTTLE STUFF NO COPY LR.jpgFrom Perth, The Brand Agency, Block Branding and Shedcsc all had 2 acceptances each and Gatecrasher and 303Lowe each had a single acceptance.

The Brand were successful with “Break the Barrier” and “Click to Save” for St John Ambulance; Block’s two acceptances were both for Feral Brewing Company; Shed were successful with HeartKids “Streetheart” and Atix “Roof Storage”; Gatecrasher made the cut with their “Breathtaking” spot for the Cancer Council; and 303Lowe are in with their IKEA Valentine’s Day print work.

The highest ranked agency from Asia this year is Cheil Worldwide Korea with 8 acceptances.

Three Ogilvy offices – Ogilvy & Mather Hong Kong, Ogilvy & Mather Singapore, Ogilvy & Mather Mumbai – and Grey Group Singapore were the next best performing Asian-based agencies with 7 acceptances each.

ADK Taiwan, BBDO Guerrero Philippines, DDB DM9 JaymeSyfu/Digit Philippines and Leo Burnett Thailand were the next best performing agencies from Asia with 6 acceptances each.

TBWA Santiago Mangada Puno Philippines, Cheil Hong Kong and JWT Singapore all had 5 acceptances.

This year just 380 ads and campaigns from 156 agencies were accepted into The Work 2014. The Work annual is the only permanent record of the very best advertising created in our region. The annual gathers the winners and finalists from all the important shows in the region and around the world over the past 18 months. Acceptances in The Work are counted in the Campaign Brief’s Creative Rankings.

The Top Performing Agencies in The Work 2014

#1    Leo Burnett Sydney (17 acceptances)

#2    Clemenger BBDO Wellington (13)

#3    Colenso BBDO Auckland (11)

#4    Cheil Worldwide Seoul (8)

        Whybin/TBWA Sydney (8)

#6    Clemenger BBDO Melbourne (7)

        DDB Melbourne (7)

        GPY&R Melbourne (7)

        Grey Group Singapore (7)

        Ogilvy & Mather Singapore (7)

        Ogilvy & Mather Hong Kong (7)

        Ogilvy & Mather Mumbai (7)

        Revolver/Will O’Rourke (7)

#14  JWT Sydney (6)

        The Monkeys Sydney (6)

        ADK Taiwan (6)

        BBDO Guerrero Manila (6)

        DDB9JaymeSyfu/Digit Manila (6)

        Leo Burnett Group Thailand (6)

#20  Saatchi & Saatchi Auckland (5)

        FCB New Zealand (5)

        Clemenger BBDO Sydney (5)    

        Cheil Hong Kong (5)

        JWT Singapore (5)

        Leo Burnett Melbourne (5)

        TBWA/Santiago Mangada Puno Manila (5)

        BMF Sydney (5)

The Top Performing Agencies in Each Country

HONG KONG

Ogilvy & Mather Hong Kong (7)

Cheil Hong Kong (5)

TAIWAN

ADK Taiwan (6)

JWT Taiwan (4)

Leo Burnett Taiwan (4)

Inspire Advertising Taipei (3)

INDIA

Ogilvy & Mather Mumbai (7)

DDB Mudra Mumbai (4)

JWT Delhi (4)

PHILIPPINES

BBDO Guerrero Manila (6)

DDB9JaymeSyfu/Digit Manila (6)

TBWA/Santiago Mangada Puno Manila (5)

Leo Burnett Manila (4)

Y&R Manila (3)

SOUTH KOREA

Cheil Worldwide Korea (8)

THAILAND

Leo Burnett Group Thailand (6)

Creative Juice Bangkok (4)

Dentsu Plus Bangkok (4)

McCann Thailand (4)

NudeJEH Bangkok (3)

CHINA

Grey Group Shanghai (4)

JWT Beijing (3)

Ogilvy Beijing (3)

Y&R Beijing (3)

INDONESIA

JWT Jakarta (4)

Lowe Indonesia (4)

SINGAPORE

Grey Group Singapore (7)

Ogilvy & Mather Singapore (7)

JWT Singapore (5)

Kinetic Singapore (4)

MALAYSIA

BBDO Proximity Malaysia (3)

Y&R Malaysia (2)

JAPAN

Beacon Leo Burnett Tokyo (4)

AUSTRALIA

Leo Burnett Sydney (17)

Whybin/TBWA Sydney (8)

Clemenger BBDO Melbourne (7)

DDB Melbourne (7)

GPY&R Melbourne (7)

JWT Sydney (6)

The Monkeys Sydney (6)

NEW ZEALAND

Clemenger BBDO Wellington (13)

Colenso BBDO Auckland (11)

Saatchi & Saatchi Auckland (5)

FCB New Zealand (5)

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