HBF campaign wins Global award

HBF’s ‘A healthy body can do amazing things’ campaign won in the Best Health Institution & Services category at the 2014 Global Awards, which recognise the world’s best healthcare and wellness advertising. The ceremony was held last week in Sydney, and HBF won one of only 6 awards handed to Australian companies.

The campaign by Marketforce featured people from Australia and around the world, using their healthy bodies in inspiring ways. A yoga-loving granny; basketball prodigy; Rubik’s Cube master and an iceberg swimming Norwegian were just some of the incredible people that were featured.

Neil Le Febvre, HBF’s General Manager Marketing and Communications, said: “The ‘Amazing Bodies’ campaign was a new direction for HBF when it launched last year as part of a major brand refresh, reflecting HBF’s evolution from health fund to valued health partner. The campaign has been very well received by WA audiences and to have it recognised on a global level is a real honour.”