Bronze at LIA for Marketforce’s ‘Go Buoy’

Marketforce’s ‘Go Buoy’ has won Bronze at the London International Awards in the Innovative Use of Radio & Audio category.

The Go Buoy was a regular marker buoy outfitted with an underwater broadcasting system for the Rottnest Channel Swim. Its underwater speakers had a range of up to 1km in every direction and allowed Swim sponsor 96FM to broadcast their music underwater. The Go Buoy was placed 500m from the finish line and delivered a playlist of 96FM’s best motivational songs to give swimmers an extra boost when they needed it most.