Harris’s departure sees changing of the guard with familiar faces in new roles at key2creative

After 25 years driving the success of creative agency key2creative, Brenda Harris has recently handed the reigns over to Sandy Fordham, Alan Jennings and Fiona Walkley (pictured, LtoR).

Integral members of the extended family that is the key2creative team, the trio have worked for the agency for a total of 25 years and look forward to making the move into ownership.

A desire to spend more time doing all the things she’s always wanted to but never had the time for has prompted Harris to step out, happy in the knowledge the good work will continue under the proprietorship of her close-knit team.

Jennings will assume the role of Managing Director while remaining the key point of contact for clients. Walkley will take on the role of General Manager, looking after the studio and the staff and keeping her hand in the graphic design pot while Fordham draws on her art and design credentials as lead creative and mentor to the design team.

“key2creative has a fantastic culture and feel to it. I’ve worked across a wide range of roles in the design, marketing and communications business in Perth and there was something about the vibe that attracted me to key2,” said Jennings.

“The agency has just on 25 years of heritage and a fantastic client list, great street cred and is well respected. The team at key2creative is reliable, loyal and, of course, very talented, so deciding to lead the team into the future was a no-brainer. And, for our clients it will be business as usual. Same smiling faces, same premises, same talented team!” he added.

Established in 1989 by Paul and Brenda Harris, key2creative works with the public sector, community-focussed organisations and not-for-profits across a broad spectrum of creative channels including branding, web, print, digital and communications.

“Thanks to Brenda, key2creative has a unique approach to business with an emphasis on helping those that help others and we plan to carry the incredible legacy she has built into the future.”

With more than 15 years’ experience in the creative industry – design, advertising, print and online – Alan Jennings joined key2creative in 2010 as Account Director and is the main point of contact for clients.

Sandy Fordham has more than 17 years design experience, including developing brand and visual identities for a range of clients. Having been with key2creative since 2000, Fordham will continue to be an integral part of, and mentor to, the design team.

Fiona Walkley has over 20 years of graphic design experience, and has been a Senior Graphic Designer with key2creative since 2008. Walkley will take on the management of the studio and staff.

The change in ownership took effect on October 1, 2014.