Extreme new campaign for Airflex by Gatecrasher
WA based footwear brand Airflex has made an attention getting foray into national television advertising with a high impact campaign from Gatecrasher.
A popular choice with the corporate sector, the key benefits of Airflex shoes are extreme shock absorption, extreme flexibility and extreme lightness.
Gatecrasher saw an opportunity to take these attributes and bring them to life within in the drama of a stylised corporate powerplay – a basketball one-on-one in the foyer of an office tower.
The graphically strong setting of the ad is the foyer of the iconic Harry Seidler building QV1 on St Georges Terrace.
The ad was directed by Grant Sputore of The Penguin Empire.
Credits
Agency : Gatecrasher
Creatives : Adam Barker, Lori Canalini
Director : Grant Sputore
Production Co : The Penguin Empire
Producer : Kelvin Munro
DoP : Allan Myles
Account Manager : Emma Lambert
Client : Jason Rhine, Betts Group