Alucinor Productions helps Alzheimer’s Australia give a voice to people living with dementia

Local video production boutique, Alucinor Productions, recently helped Alzheimer’s Australia produce a video behind their social media effort to promote Dementia Awareness Month during September.

Watch video here  (4:03)

The video is aimed at boosting awareness amongst Australians about dementia, and has received over 21,000 views over the duration of Dementia Awareness Month.

In a mini-documentary format, the video follows the experiences of three people who are currently living with dementia and gives insights into some of the challenging aspects of this disease. Video co-creator Stephen Burge from Alucinor Productions said, “Our central idea behind this project was to try and give a voice to people who have dementia, as opposed to just using actors. We wanted to give the issue an honest human element that we had not yet seen in this area.” He adds, “We were very lucky to work with a client who trusted us a great deal throughout the entire process.”

So far the video has received very positive feedback. Alzheimer’s Australia CEO, Glenn Rees, said, “The video is beautifully crafted and professional, from planning through to execution. It is wonderfully insightful in its portrayal of life with dementia.”

Sharon Akinyi, the Communications Coordinator who managed the project at Alzheimer’s Australia adds, “It was an absolute pleasure working with Alucinor Productions on this project. They took the time to really understand what our message was and this showed with the quality of the finished product, and the amazing response the campaign received not just in Australia but globally.”

The video tops off a very busy month for the crew at Alucinor, with Director Dean Butler having his first self-funded short film receive official selection at Vancouver International Film Festival.

Credits

Director: Dean Butler

Cinematography: Dean Butler & Shane Piggott

Sound: Stephen Burge

Concept: Stephen Burge & Dean Butler

Client: Sharon Akinyi (Alzheimer’s Australia)