303Lowe appoints Steve Sinha as National Media Director to replace Clive Bingwa

303Lowe has appointed Steve Sinha (pictured) to replace Clive Bingwa as National Media Director. Bingwa resigned earlier this month after 15 years with the agency.

Sinha joins 303Lowe after a decade working for OMD – the past seven years as Managing Director of OMD Melbourne.

Al Taylor, Group Managing Director, 303Lowe, said: “We are delighted to welcome Steve to 303Lowe, he brings an incredible wealth of experience with 25 years in media and advertising agencies including: Saatchi & Saatchi London, WCRS, Clemenger, Carat, Frontline Media and OMD. Naturally, he will be a great addition to the team. His appointment is part of our commitment to further invest in our full service media offer, which continues to experience strong growth. Steve is passionate about media and creative working cohesively together and shares our belief that bundling is back.”

“Clients are tiring of the duplication of functions; the discordant thinking and the time and expense of running two agencies. We get to better solutions faster by having all the key players round the table at the same time,” Taylor said.

Sinha will be responsible for 303Lowe’s national media offering and will work across the Perth and Sydney offices. Taylor said although he will be based in Sydney, Sinha will be a regular visitor to Perth.

“Steve has direct experience of working in the Perth market and understands the local media dynamics. His exposure to working at a national level will benefit our clients by connecting them directly to interstate owners and publishers. He will have a very visible presence in the Perth market and work alongside Sam Giuffre and Warwick Kingston, who have been elevated to leadership positions in the Perth team” said Taylor.

Sinha, said, “In today’s highly dynamic communications landscape, I have been really impressed with the evolution of 303Lowe’s integrated model – they are doing great work. They are one of the Australia’s best, integrated agencies, it is an excellent business, with some exceptionally talented people, an impressive client list and a clear vision for the future. The market is seeing a strong resurgence for integrated communication services and I am excited to take on a role within a full service agency – which is where I began my career. The market is waking up to the benefits of bundled.

In an integrated offering like 303Lowe’s clients are assured that media insights are instrumental in the development of the creative work. We are hitting people with impactful work delivered and tailored to the optimum environment.”